Andrew Tate & Co: Why Alpha Males Are So Popular

Basic MBTI
6 min readJan 23, 2024

What’s a real man supposed to be like? Many don’t know, and turn to “alpha males” like Andrew Tate for guidance. But does he really know better?

Look at all this masculinity [Image by Author & DALL-E 3]

Society is changing rapidly, especially gender roles. This change creates a longing for clear-cut models of assertiveness and strength.

So young men adopt “gurus” like Andrew Tate as a role model.

I get it, this world has become so complex that sometimes we don’t know how to act. But… Why this guy?

[PS: At the end of this article I’m sharing my thoughts on what to do instead, in case you’re not sure how to be a manly man.]

Why Andrew Tate, Of All People?

Personally, I think Andrew Tate exudes his very own kind of cringe, and I don’t understand how he can have a fanbase.

I’m sure that I’m not alone with this sentiment.

For starters, he’s not the smartest kid in school, to put it mildly. He’s not good-looking either. The biggest issue, though, is his behavior from an ethical perspective.

Yet I’ve encountered at least a few men who’d say stuff like “but sometimes he has a point”.

I’m female by the way, so I guess my aversion towards toxic masculinity is not surprising.

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Basic MBTI
Basic MBTI

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